These four letters (when directly referenced) represent the beginning of something new… Where life begins. 

The brand name originally came about after a meeting with Monica and her Grandfather. After a long list of options and proposals, Gustavo immediately became interested in developing the idea of the VERT brand meaning above all other scenarios being considered. Being a 93 year old grandfather at that time, Gustavo has always been known to be a very decided and visionary person. By the time paperwork started to come in Monica could tell his heart was already set on one name. Plans started to develop, and everything was taking its course.

In time, Gustavo kept asking how VERT was coming along…. and it just felt like an easy decision at that point for Monica, that the brand name had automatically been decided on. VERT truly references the intermingling of elements in perfect harmony; Innovation, hard work and design. It was what her Grandfather gravitated towards, which made it even more special and meaningful for her. It was the first step in the right direction. A new business was about to be born.